The increasing competition in business markets actually forces the traders to design attractive sales tactics so the trading deals can cater benefits in pockets of both buyer and seller. Online coupon is one of the modern times marketing tactics that companies to craft huge numbers of customers for their business counters.

Free coupons is a category of discount coupons that are used as a marketing tool to advertise newly launched products or to clear the old stock and are generally distributed for free. The coupons on exchange provide a financial benefit against the list prices of products offered under coupon scheme. Today this category of coupon is used as a source to create a powerful traffic for products of company.

These discount tickets are usually offered for free but some time are available on purchase of certain products only. Local newspapers, magazines, journals and other type of print media are the traditional mediums to distribute the discount coupons. Today these discount tickets are also available on internet services, where these are offered through associated websites of different online stores.

The discounts provided under free coupons usually include a gift on purchase of offered product and sometimes the hard cash discount. Here customer is not bound to purchase a bulk quantity of advertised product.

The basic idea behind the use of free coupon is to develop lifestyle of customers according to product and services of company and to create a customer group for the products manufactured by the company.