Achievements of sale targets in any business depend on certain issues like how attractive the promotion program of company is; qualities of products, costs and benefits. Cost and quality are the interrelated term that can vary with change in their proportion. Promotion or advertisement programs of any products are the tools that can create an effective crowd at the business counters of any company.

Discount coupon and rebate offers are one of the major marketing tools used these days, the discount coupons usually offer discounted price on purchasing for a specified quantity of a particular item. Every product available in market controls a group or class people who use that product to satisfy their needs. And to keep control of that particular class of people, manufacturer use to design discount coupons according the pocket size of these customers and these coupons are useful only to target group of our society.