The increasing competition in business markets actually forces the traders to design attractive sales tactics so the trading deals can cater benefits in pockets of both buyer and seller. Online coupon is one of the modern times marketing tactics that companies to craft huge numbers of customers for their business counters.

Free coupons is a category of discount coupons that are used as a marketing tool to advertise newly launched products or to clear the old stock and are generally distributed for free. The coupons on exchange provide a financial benefit against the list prices of products offered under coupon scheme. Today this category of coupon is used as a source to create a powerful traffic for products of company.